Email
I have a wide range of experience both writing and editing emails, including subject lines, preview lines, and body copy.
While at Stylist, I regularly wrote and edited editions of their daily newsletter, STYLIST DAILY.
While at AllBright, I wrote and edited all of the brand’s newsletters for a diverse UK, US and AUS audience. This included consumer newsletters as well as branded and promotional newsletters. I worked closely with the CRM manager to use A/B testing to optimise copy and boost both open rates and CTR.
Please contact me to see samples.
Social
I’ve been working with social media since I started my career as a junior PR executive in 2012. Back then I was running the Twitter and Facebook accounts for the Man Booker prize while creating a shortform video on Vine (remember that app?) to announce the 2013 shortlist.
I joined Stylist magazine just after the launch of their website and before they had any social media editors. This meant I was responsible for writing all social headlines and sells for my articles and strategically posting them on Facebook, Twitter and Pinterest. I also launched the brand’s Instagram account and gained 100,000 followers in just six months using only organic growth.
Video
I also have experience with writing and editing video scripts and captions. During my time at AllBright, I regularly worked alongside producers and designers to ensure that all copy was fresh, engaging and grammatically correct. This mostly involved videos and interactive worksheets for AllBright Academy, a series of masterclasses by leading female entrepreneurs.
My script writing work has also featured on John Lewis.
