Launching a wellness campaign for John Lewis

I was commissioned to lead the editorial for a three-month national wellness campaign for John Lewis. I pitched and wrote a series of timely health features that focused on user needs while also spotlighting the brand’s product offering. These were all fully optimised for SEO and based on trending keywords at the time.

This showcased John Lewis as an authoritative market leader in the wellness retail space while engaging with customers to gain loyalty and boost ROI.